Hello, I’m Shiva..!

I'm a Product Designer, who enjoys understanding people, systems, and the spaces where decisions actually happen.

Engineer-turned-designer with 5+ years of experience crafting fintech and climate-tech B2B & B2C SaaS products.

View Resume

Visual Playground

Case Studies

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Design Stories & Experiments

Diving deeper into UX, Visual Storytelling, and beyond!

Design Stories & Experiments

Diving deeper into UX, Visual
Storytelling, and beyond!

Design Stories & Experiments

Diving deeper into UX, Visual
Storytelling, and beyond!

Design Stories & Experiments

Diving deeper into UX, Visual
Storytelling, and beyond!

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Work Experience

VERICAP

Senior Product Designer

Jul 2023 - Present | Full-time | 2 yr 7 mos

  • Owned end-to-end product design for investor and developer workflows on a B2B fintech platform for climate assets.

  • Led and mentored 3 designers, setting design direction and maintaining consistency across a growing product surface.

  • Conducted 20+ user interviews to uncover onboarding, discovery, and due-diligence friction, directly shaping roadmap priorities.

  • Redesigned project discovery and pricing flows, improving investor exploration efficiency by 55% and reducing drop-offs by 30%. Designed a secure data room that significantly reduced due-diligence time and streamlined pre-trade negotiations.

  • Built and scaled a design system with reusable components and design tokens, improving design–dev handoff and iteration speed.

  • Applied AI tools to accelerate research synthesis and early exploration, shortening iteration cycles and improving stakeholder clarity.

VERICAP

Senior Product Designer

Jul 2023 - Present | Full-time | 2 yr 7 mos

  • Owned end-to-end product design for investor and developer workflows on a B2B fintech platform for climate assets.

  • Led and mentored 3 designers, setting design direction and maintaining consistency across a growing product surface.

  • Conducted 20+ user interviews to uncover onboarding, discovery, and due-diligence friction, directly shaping roadmap priorities.

  • Redesigned project discovery and pricing flows, improving investor exploration efficiency by 55% and reducing drop-offs by 30%. Designed a secure data room that significantly reduced due-diligence time and streamlined pre-trade negotiations.

  • Built and scaled a design system with reusable components and design tokens, improving design–dev handoff and iteration speed.

  • Applied AI tools to accelerate research synthesis and early exploration, shortening iteration cycles and improving stakeholder clarity.

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NATUREDOTS

Founding Product Designer

Jun 2021 - Jun 2023 | Full Time | 2yr

  • Led end-to-end product design for Aquanurch, a B2C mobile app delivering real-time insights for fish farmers; product is live on the Play Store. Link

  • Designed core user flows and data views that drove 1000+ downloads with a 63% active user rate.

  • Designed a B2B water analytics dashboard for lakes and ponds, enabling onboarding of government and enterprise clients.

  • Contributed to ₹4.5M in B2B revenue 2023 by designing dashboards and workflows that supported client onboarding and data-driven decision-making.

  • Built structured data views, filters, and monitoring dashboards, working closely with engineers on API integration and real-time data visualisation.

MASON (Previously KUBRIC)

Member of Creative Team

Sep 2018 - Nov 2020 | Full-time | 2 yr 3 mos

  • Designed and scaled creative systems for high-volume ad production, supporting brands across e-commerce and consumer platforms. (Swiggy, Myntra, Grofers, Big Basket, Decathlon, Urbanclap, etc.)

  • Automated ad creative workflows, increasing daily output from 5–10 assets to 1,000–2,500 assets, significantly improving production efficiency.

  • Contributed to the UI design of Kubric’s internal ad creation platform, focusing on usability and scale.

JP MORGAN CHASE & CO.

Project Intern

Jan 2018 - May 2018 | 5 mos

  • Designed a mobile token pre-booking app to reduce in-branch wait times, collaborating with engineers in a regulated banking environment.

JP MORGAN CHASE & CO.

Project Intern

Jan 2018 - May 2018 | 5 mos

  • Designed a mobile token pre-booking app to reduce in-branch wait times, collaborating with engineers in a regulated banking environment.

MASON (Previously KUBRIC)

Member of Creative Team

Sep 2018 - Nov 2020 | Full-time | 2 yr 3 mos

  • Designed and scaled creative systems for high-volume ad production, supporting brands across e-commerce and consumer platforms. (Swiggy, Myntra, Grofers, Big Basket, Decathlon, Urbanclap, etc.)

  • Automated ad creative workflows, increasing daily output from 5–10 assets to 1,000–2,500 assets, significantly improving production efficiency.

  • Contributed to the UI design of Kubric’s internal ad creation platform, focusing on usability and scale.

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