Hello, I’m Shiva..!

I'm a Product Designer who enjoys understanding people, systems, and the spaces where decisions actually happen.

Engineer-turned-designer with 5+ years of experience crafting fintech and climate-tech B2B & B2C SaaS products.

View Resume

Visual Playground

Case Studies

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Investments Made Easy For Carbon Investors

Vericap - Carbon Trading and Investment

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Connecting digital first brands with sellers

Onecode - Financial Sales & Agent Network

Design Stories & Experiments

Diving deeper into UX, Visual Storytelling, and beyond!

Design Stories & Experiments

Diving deeper into UX, Visual
Storytelling, and beyond!

Design Stories & Experiments

Diving deeper into UX, Visual
Storytelling, and beyond!

Design Stories & Experiments

Diving deeper into UX, Visual
Storytelling, and beyond!

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

AquaNurch App for Fish Farmers

NatureDots - Monitor and manage freshwater ecosystems

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Airport Explorer App

Explore my latest UX case study on AR-powered airport navigation

Work Experience

VERICAP

Senior Product Designer

Jul 2023 - Present | Full-time | 3 yr 1 mos

  • End-to-End Product Ownership: Owning product design for Vericap's institutional investment platform onboarding, discovery, due diligence, pricing, and pre-trade workflows in a regulated fintech environment.

  • Strategic Product Partnership: Leading product design in close partnership with founders and engineering, shaping roadmap priorities and UX trade-offs across trust, transparency, and compliance-heavy capital-allocation workflows.

  • Research-Led Discovery: Drove discovery and problem framing through 20+ qualitative interviews with institutional investors and project developers, translating insights into prioritized roadmap decisions across onboarding, trust, and due diligence flows.

  • Workflow Redesign: Redesigned project discovery and pricing workflows, improving investor exploration efficiency by 55% and reducing drop-offs by 30%, accelerating evaluation and intent-to-invest signals.

  • Design System & Mentorship: Built and scaled Vericap's design system, defining reusable components and tokens while mentoring 3 designers, improving design-engineering velocity and consistency as the product scaled.

VERICAP

Senior Product Designer

Jul 2023 - Present | Full-time | 3 yr 1 mos

  • End-to-End Product Ownership: Owning product design for Vericap's institutional investment platform onboarding, discovery, due diligence, pricing, and pre-trade workflows in a regulated fintech environment.

  • Strategic Product Partnership: Leading product design in close partnership with founders and engineering, shaping roadmap priorities and UX trade-offs across trust, transparency, and compliance-heavy capital-allocation workflows.

  • Research-Led Discovery: Drove discovery and problem framing through 20+ qualitative interviews with institutional investors and project developers, translating insights into prioritized roadmap decisions across onboarding, trust, and due diligence flows.

  • Workflow Redesign: Redesigned project discovery and pricing workflows, improving investor exploration efficiency by 55% and reducing drop-offs by 30%, accelerating evaluation and intent-to-invest signals.

  • Design System & Mentorship: Built and scaled Vericap's design system, defining reusable components and tokens while mentoring 3 designers, improving design-engineering velocity and consistency as the product scaled.

View Website

NATUREDOTS

Founding Product Designer

Jun 2021 - Jun 2023 | Full Time | 2yr

  • 0 to 1 Product Leadership: Leading end-to-end product design for Aquanurch as a founding design hire. Designed a B2C mobile app delivering real-time insights to fish farmers, now live on the Play Store.

  • Global Platform Scale-Up: Designed Twinity and Twinsfera, B2B dashboards for water utilities and conservation programs, supporting the platform's expansion from India to pilots in Australia, the Philippines, and the U.S.A, and contributing to INR 1.3Cr in B2B revenue.

  • Sole Product Designer, Full Platform: Led design as the sole product designer across NatureDots AquaNurchDigital Twin suite, Twingills (aquaculture), Twinity (water utilities), and Twinsfera (conservation) as a founding design hire.

  • Growth & Engagement: Designed core onboarding, data views, and daily usage flows from 0 to 1, driving 1,000+ downloads, a 63% active user rate, and sustained daily usage among fish farmers across India.

  • MVP Strategy & Data Visualization: Partnered with founders and engineers to define MVP scope and build scalable, API-driven data visualizations for real-time monitoring.

MASON (Previously KUBRIC)

Member of Creative Team

Sep 2018 - Nov 2020 | Full-time | 2 yr 3 mos

  • Designed and scaled creative systems for high-volume ad production, supporting brands across e-commerce and consumer platforms. (Swiggy, Myntra, Grofers, Big Basket, Decathlon, Urbanclap, etc.)

  • Automated ad creative workflows, increasing daily output from 5–10 assets to 1,000–2,500 assets, significantly improving production efficiency.

  • Contributed to the UI design of Kubric’s internal ad creation platform, focusing on usability and scale.

JP MORGAN CHASE & CO.

Project Intern

Jan 2018 - May 2018 | 5 mos

  • Designed a mobile, token-based pre-booking and queue-management experience to reduce in-branch wait times, working closely with engineers in a regulated banking environment.

JP MORGAN CHASE & CO.

Project Intern

Jan 2018 - May 2018 | 5 mos

  • Designed a mobile, token-based pre-booking and queue-management experience to reduce in-branch wait times, working closely with engineers in a regulated banking environment.

MASON (Previously KUBRIC)

Member of Creative Team

Sep 2018 - Nov 2020 | Full-time | 2 yr 3 mos

  • Designed and scaled creative systems for high-volume ad production, supporting brands across e-commerce and consumer platforms. (Swiggy, Myntra, Grofers, Big Basket, Decathlon, Urbanclap, etc.)

  • Automated ad creative workflows, increasing daily output from 5–10 assets to 1,000–2,500 assets, significantly improving production efficiency.

  • Contributed to the UI design of Kubric’s internal ad creation platform, focusing on usability and scale.

Create a free website with Framer, the website builder loved by startups, designers and agencies.